the future of virtual reality isn't your living room - it's the mall
Where else you gonna go? Part 2 in a 3-part series on VR hitting the mainstream. (See Part 1:Why 'Ghostbusters' Is The Virtual Reality Experience You've Been Waiting For)A wave of public space virtual reality (otherwise known as location-based entertainment or LBE) is breaking, allowing everyone to experience new high-end home VR systems whose requirements puts them out of the reach of most consumers. Unique, large-scale experiences like free-roamVR, which can steam never be duplicated at home, will soon appear in malls and other retail destinations around the country. IMAX just opened its first Experience Centre at the Grove, an upscale mall in the Fairfax district of Los Angeles. The system uses an advanced Starbreeze headsetto present experiences createdfor the HTC Vive room scale VR system. By using Vive experiences, IMAX has greatly reduced the cost of its centers, one of the main obstacles to the financial success of LBE. Vive President Rikard Steiber announced on T...